We don’t simply watch payers. We equip payer strategists (former payers) and account team leaders with access to current managed markets professionals. The result: we have a peerless understanding of the thought process driving market access decisions. We can extract the most critical bits of information payers use to determine reimbursement. We share that knowledge with you, then embed it in your value messages, so your communications always include the evidence that is most relevant to key decision makers.

• Payer value proposition development
  We craft messages that directly address the needs of managed markets decision makers across all market segments and stakeholders, while simultaneously considering brand objectives.
• Account manager tools and resources
  We develop marketing resources and solutions from traditional printed leave behinds to innovative interactive tools—then offer on-point guidance on targeted and effective delivery.
• Healthcare Economic Information (HCEI) and Pre-approval Information Exchange (PIE) Support
  We understand the current market and prepare to move it by executing on pre-launch communication plans that demonstrate the clinical and economic value of a new product or new indication.

  Email info@precisionvh.com and request a copy of our 17 page proprietary playbook.

There is one simple way to ensure your value proposition resonates with your payer customers: hire the customer. Unique in the payer marketing industry, our Access Experience Team (AET) unites more than 20 former payer and IDN decision makers who harness their real-life experiences to identify the critical pieces of information that payers use to make market access decisions, so you can demonstrate your value through relevant communications and solutions. Our team’s collective experience spans leadership roles in formulary, trade, contracting, specialty strategy, utilization management and other key areas that are critical to coverage and access with risk-bearing organizations. In concert with our full-service agency, our AET will support your business needs from initial strategy ideation through resource development and training.

• Know how Pharmacy & Therapeutics (P&T) committees think.
  AET members who have served on P&T committees can provide an insider’s view of how payers evaluate new drugs and indications for formulary coverage, how decisions are made, and how to most effectively influence a P&T committee.
• Get access despite coverage challenges.
  Blocked out of coverage? AET members can help you understand the issues, identify alternative avenues of coverage, and refine strategy and messaging to optimize your coverage.
• Test your strategy before it’s tested.
  AET members form an expert mock P&T or payer panel, giving your internal teams a chance to test your strategy in a safe environment, while receiving candid and constructive feedback on how to refine your messaging and optimize your approach.

Precision provides commercial and clinical teams the training needed to confidently and successfully engage customers for meaningful impact.

Powered by comprehensive content expertise and deep industry knowledge, our expert team designs, develops and deploys blended live and virtual solutions to achieve your training and learning experience goals.

We engage adult learners so they can engage their target audiences.

Training Audiences:

• Sales Representatives
• Market Access Teams
• Key Account Managers
• Field Medical Professionals
• Mangers & Leadership
• Brand & Marketing Professionals

Impacted Customers & Decision-Makers:

• HCPs
• Payers
• IDNs
• Pharmacies
• Patients

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Off-the-shelf training developed by former payers and other access decision makers

Featuring content created and curated by Precision’s Access Experience Team, PAI provides deep insights and actionable education on both the landscape and the business of market access for oncology therapeutics in the United States.

Each PAI oncology educational track covers a separate facet of the managed care industry. Select e-learning modules and podcasts to integrate into your own curricula and learning management system or access them directly through our PAI platform.

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• Rapid Results, In Depth Analysis
  Rapid Pulse^TM is a high-speed survey and analysis service that provides pharmaceutical marketers with rapid insights from market access decision makers. Our active panel of former payers and subject matter experts work with you to develop customized surveys that uncover real-time answers to your most important questions. Leverage this intelligence to quickly refine marketing strategies and tactics, optimize resources, and improve product performance.

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• Value and Access Insights Forums:
  Through 2-hour virtual meetings, engage influential access decision makers to gain relevant strategic market insights and identify opportunities to improve access in the therapeutic area of the client’s choice. By leveraging PRECISIONvalue’s extensive, deep relationships with our current network of access decision makers, we are able to evaluate the market and address decision makers’ current perceptions and activities, objectives for the next 12 to 18 months, and opportunities for manufacturer support, in a simplified and efficient process. Our client receives an exclusive executive summary and recommendations after the meeting.

For more information on pricing and current sessions, please contact ValueTransformation@precisionforvalue.com

• Design and deploy effective market access strategies and messaging
• Advise on innovative patient access schemes and payment models
• Guide distribution strategies
• Build brand strategy and promotion

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